For Andrew Morris, GreyNoise | Demo page + funnel

Why I sent you this

You are paying for the click. Then you make them fill out a form and wait for a callback.

I went through GreyNoise's funnel. The demo page at /contact/sales is a bare HubSpot form. Every trust signal lives on the homepage. Here is the problem:

Zero proof on the conversion page. 80,000 users. 60% of the Fortune 1000. 400+ government agencies. 80% faster than CISA-KEV. Adobe, Microsoft, Apple. None of it appears on the page where the ad lands. It is all on the homepage, one click back.
Form-and-wait, no calendar. A high-intent buyer who wants to see the platform cannot book a time. They fill out a HubSpot form and wait for sales to reach back. Every hour of delay is a cooling lead.
Full site nav on the conversion page. Products, Plans, Integrations, Resources, Company. Five dropdown menus of exit paths on a page that should have one job: book the demo.
The fix is one page. Carry the homepage proof onto the conversion page. Put a calendar on it. The ones who are ready, book now. The ones who are not, you still have their email.

What is inside

Everything in here

Your new demo booking page, live and scrollable right below.
Ad routing, five ad themes mapped to five matching landing pages.
New tighter ad copy for the main themes that need it.
Email sequences to rebook leads so people show up.
How to put it live, with the download at the end.

Ad routing

Five ad themes. Five pages. Each one already knows what they clicked.

Ad theme	Where it lands today	Where it should land
Threat Intelligence Platform	/contact/sales · bare HubSpot form, zero proof, full nav, form-and-wait	landing.html · "80,000 users. 60% of the Fortune 1000." All homepage proof carried forward, instant calendar booking
SOC Alert Reduction	/contact/sales · same bare form, same zero-proof path	Same skeleton, hero matched to "Cut the noise. See the signal." SOC-specific proof and messaging
Vulnerability Prioritization	/contact/sales · same bare form, same zero-proof path	Same skeleton, hero matched to "80% faster than CISA-KEV." Vuln-specific proof and messaging
GreyNoise Block	/contact/sales · same bare form, same zero-proof path	Same skeleton, hero matched to "Stop trusting static blocklists." Block-specific proof and messaging
CVE Early Warning	/contact/sales · same bare form, same zero-proof path	Same skeleton, hero matched to "Know what is being exploited. First." CVE-specific proof and messaging

Five pages, one skeleton. Each variant has a message-matched hero, contextualized form, and a hidden service field so you know exactly which product the lead came from before they even type. No dropdown, no "what are you interested in?" The ad told you. The page remembers.

New tighter ad copy

Your main themes, sharpened

Built from GreyNoise's own positioning. The pattern: lead with the outcome the buyer wants (cutting SOC noise, finding real threats), not the category name.

Threat Intelligence Platform

Headlines: 80,000 Users. 60% of the Fortune 1000. · Stop Chasing Noise · Real-Time Threat Intel · Book Your Demo Now

Description: GreyNoise tells your SOC which threats are real and which are background noise. Two details, pick a time, see your own data inside the platform.

SOC Alert Reduction

Headlines: Cut The Noise. See The Signal. · Fewer Alerts, Faster Investigation · Your SOC Was Not Built for Busywork · Book a Demo

Description: GreyNoise filters out benign scan traffic so your SOC analysts stop chasing false positives and focus on real threats. Book a walkthrough and see your noise disappear.

Vulnerability Prioritization

Headlines: 80% Faster Than CISA-KEV · Patch What Is Being Exploited · Know Which CVEs Matter · See Exploitation in Real Time

Description: GreyNoise detects active CVE exploitation before it hits the headlines. Book a demo and see which vulnerabilities attackers are targeting against your industry right now.

GreyNoise Block

Headlines: Stop Trusting Static Blocklists · 98% More Coverage · Block What Is Actually Malicious · Dynamic IP Blocking

Description: The average blocklist covers just 2% of active threats. GreyNoise Block gives you dynamic, evidence-based IP blocking. Book a demo and see the difference.

CVE Early Warning

Headlines: Know What Is Being Exploited. First. · Before The Headlines · Real-Time CVE Intelligence · See Attacks as They Happen

Description: GreyNoise sensors detect CVE exploitation in the wild, 80% faster than CISA-KEV. Book a demo and see active exploitation targeting your industry.

Email sequences to rebook leads

Written to get them to actually show up

A three-email sequence for the people who book a demo, built to lift show-rate and pre-sell the value before the conversation. Every email ends on the same button: keep the time.

Email 1 · sent the moment they book

You are in. Here is how to make your GreyNoise demo count.

Goal: lock the frame, cut the no-show

Thanks for booking time to see GreyNoise in action. Quick note so the demo is useful, not a generic pitch. Before we talk, jot down the top three sources of SOC alert noise your team is dealing with and any SIEM or SOAR tools you would want GreyNoise to integrate with. On the call we will show you your own internet traffic inside the platform, not a canned deck.

Keep my time

Email 2 · the day before

Before tomorrow: the 80,000 number

Goal: re-anchor on why they raised a hand

One thing to hold in your head before we meet. 80,000+ users. 60% of the Fortune 1000. 400+ government agencies. GreyNoise detects exploitation 80% faster than CISA-KEV. The platform tags scan traffic in real time so your SOC analysts stop chasing false positives and start investigating real threats. That is exactly what we will walk you through on your demo.

Keep my time

Email 3 · if they have not confirmed or no-showed

Want me to hold a new time?

Goal: recover the lead

Looks like we did not connect. No problem, the offer stands. A 30-minute personal walkthrough of GreyNoise tailored to your environment. If the timing was off, grab a new slot whenever it suits you.

Pick a new time

Download the three emails

How to put this live

It is ready to ship

The page is built and live. Point your threat intel and SOC alert reduction ad groups at it instead of /contact/sales.
Wire the form to your CRM and swap the placeholder calendar for your real demo booking link. Each variant already passes a hidden service field so you know exactly which product the lead came from.
The form only asks email and company. No dropdown asking what they need. The ad told you. The page remembers.
Clone the skeleton per ad theme using the ad routing table above. Swap the hero words, keep the proof and the instant-calendar-booking flow.
Drop the three emails into your sequence tool for everyone who books a demo.

Prefer your team builds it? Download the page file and drop it straight into your own site or builder.

Download the landing page file

I can set this up for you for free.

Let us grab a quick 10 to 15 minutes. I will get it live on your threat intel ads, wire the instant-calendar-booking flow, and hand you the email sequence ready to load. No catch.

I build these for B2B companies all day, so it is a couple hours of my time, not yours. You are already paying for the clicks. This just stops them bouncing off a bare HubSpot form.

Grab a time

P.S. Keep your credit card at home, I am not selling you anything haha. I just want to get this live.

A new demo page that turns your threat intelligence clicks into booked walkthroughs.